Logotype after


Rebranding Central de Rodamientos


Central the Rodamientos,  initiate operations 1977 . As a company dedicated to the sale and distribution of bearings, extending its services to the distribution, of a full line of products for different industries: food, textiles, cardboard, paper, warehousing and others.

Bsll Bearing. Image from wikipedia
Ball Bearing. Image from wikipedia

Central the Rodamientos visual  identity is characterised by the use of a logo, which contained 9 concentric circles and inside the letters C and R, in addition to the company name with a double line typography.

According to the identity analysis it was found that reproduction of it, was quite difficult to apply in different sizes. By the number of concentric circles in the image type and typography by its double line. It was also found that needed to create a graphic identity that could be remembered by their customers more easily and instantly.

Solution , a Rebranding

Radial deep groove ball bearing. image from wikipedia.
Radial deep groove ball bearing. image from wikipedia.

A new visual identity, more sharp, uses geometric shapes, circles moving conceptually means all solutions in one place, forms also make remembrance industrial bearings parts  used to moving machinery. Later, all the applications of the new identity was created, including:

  • the  logotype
  • Stationery
  • Advertising
  • Brand guidelines manual
Logotype before
Logotype before
Logotype after
Logotype after
Business card Front and back
Business card Front and back

invoice design





Have a project in mind?

Let’s talk, we are not for everyone but we may be perfect for you.

More Projects

Forest Bake Website Redesign

After years of living in different countries, Stephanie learned to appreciate a variety of ingredients and flavours, that now put to use when baking in

Ronan – Lapis Legal

We decided to work with Nadya Valish for Website construction/design as it was a relatively easy instruction process, and they were fair on pricing.  During

Stephanie Joslin – Forest Bake

Nadya took great interest in my business and came across personable and genuine, redid my website  on the WordPress platform and also blended in the brand throughout

Nancy Kennedy-Carrieri

Nadya was responsible for design concept, layout and graphics for 7 issues of Colleges U. Magazine. She worked expertly with our team, from brainstorming cover

Client Experience

Nadya did the corporative branding for our company, that we still have in use eight years later. Her work was very creative and her proposal was accepted immediately.

Max Dreyfus

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. more information about can be found privacy policy