A label design for a new product, Energy Drops.
Before we starting the label design the following goals were defined by the client:
- Display a delicious and enhanced flavour drink
(with the ability to be adaptive for different flavours. ie.: Very Berry, Pounding Punch, Sinful Citrus, Enraged Raspberry, Sweet Southern Tea.)
- Show that the product gives you extra energy.
- Create a fresh looking design.
The solution for the label
An illustration of an energetic drop was created accompanied by the peach fruit and the tea leaves, to show that the product gives you extra energy and to display a delicious and enhanced flavour drink; This allows the further adaptation of the label for each flavour, by changing the illustration of the fruit while the drop remains consistent. Bright graphics, colourful, eye-catching colours of the label make the product that stands out in today’s growing competitive market.