Brand identity + icons + signals + brand identity guidelines
Branding a museum, the beginning:
The Natural History Museum of El Salvador, Central America dates back to October 16th, 1883. When the creation of the National Museum was decreed, with two departments: Natural Sciences and Anthropology. In 1976, the Department of Natural Sciences becomes the Museum of Natural History, located in the main house of the Finca Gloria, within the Saburo Hirao Park.
The objective of the museum was to investigate the biological diversity, and is the institution custody of the registry of natural elements. The Museum of Natural History was seeking to generate more of an influx of visitors, in addition, these visitors remember and identify the museum.
The process started with research, images, history, fossils, then after conceptualizing hundreds of logo concepts, we choose the final design based on the abstraction of a snail, inspired by fossils, the snail is an indispensable part of the natural historical legacy, for the Mayans the snail was the symbol of cyclical weather and non-linear, symbolizing in this way the preservation and conservation over time.
Typographically composed of two fonts, the first, to denominate Natural History, this was selected for its seriousness and elegance, which is a vital characteristic of the museum’s exhibitions. The second font represents the simple and clear character with which the museum shows the natural history.
This project also included the design of icons for each of its exhibition rooms, as well as a colour to identify each of the spaces, thus making the location of people inside the museum easier, for the exterior, a map is created of location and all the signs of its surroundings.
Branding identity guidelines of the new brand were elaborated, in which all the guidelines and parameters to follow were presented to achieve a unified graphics system in all the senses, from the logo, the institutional documentation, to the internal and external signalling, with its use. aimed to achieve visual unity and create a strong and lasting image over time for both internal and external audiences.