Logotype after

Rebranding Central de Rodamientos

A new fresh identity

Posted on

Intro

Central the Rodamientos,  initiate operations 1977 . As a company dedicated to the sale and distribution of bearings, extending its services to the distribution, of a full line of products for different industries: food, textiles, cardboard, paper, warehousing and others.

Bsll Bearing. Image from wikipedia

Ball Bearing. Image from wikipedia

Central the Rodamientos visual  identity is characterised by the use of a logo, which contained 9 concentric circles and inside the letters C and R, in addition to the company name with a double line typography.

According to the identity analysis it was found that reproduction of it, was quite difficult to apply in different sizes. By the number of concentric circles in the image type and typography by its double line. It was also found that needed to create a graphic identity that could be remembered by their customers more easily and instantly.

Solution , a Rebranding

Radial deep groove ball bearing. image from wikipedia.

Radial deep groove ball bearing. image from wikipedia.

A new visual identity, more sharp, uses geometric shapes, circles moving conceptually means all solutions in one place, forms also make remembrance industrial bearings parts  used to moving machinery. Later, all the applications of the new identity was created, including:

  • the  logotype
  • Stationery
  • Advertising
  • Brand guidelines manual
Logotype before

Logotype before

Logotype after

Logotype after

Business card Front and back

Business card Front and back

invoice design